For more than twenty years I worked in the financial industry, at firms including Goldman Sachs and Nomura Securities, on large-scale IT projects and business transformation in Japan and overseas.
On the front line where finance and IT intersect—fast-moving and demanding—I worked alongside specialists and senior management, supporting the daily operations of more than 500 traders. There I built the ability to untangle complex problems, bring stakeholders together, and move projects steadily forward.
Yet no matter how good a product or service is, a business cannot last if its value never reaches the customer.
At the same time, a business run only by chasing revenue wears down both the owner and the team.
What is needed is not simply “selling”. It is putting the value of a product or service into the right words, delivering it to the people who need it, and building a system that keeps selling without strain.
I went independent in 2019, and today, as the head of BOOKERS LLC, I support small and medium-sized businesses and sole proprietors with management strategy, customer acquisition, sales, and operational improvement.
As an external COO, I work alongside owners to sort out the issues across the whole business, and not only draw up strategy but turn it into a system that actually runs. In sales and closing support for high-value intangible services, I have achieved an average close rate of 66.7% and helped multiple clients pass ¥1 million in monthly revenue.
What I value is not selling a product on technique alone.
It is listening to what the customer truly wants, finding the real value a product holds, and shaping it so that it reaches the people who need it. And it is building a state where the business keeps growing through its team and its systems, rather than depending on the owner's effort alone.
In the years ahead, AI and technology will change the shape of business dramatically.
That is precisely why we must hold on to the empathy and trust that only people can create, while using technology to bring out the full strength of sales, operations, and organizations.
We don't stop at drawing up the strategy.
We don't stop at creating revenue.
We stand in the owner's shoes, connect selling, structuring, and executing into one, and walk alongside the business until it reaches its next stage.
That is my work.
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